For 2 minutes I had to check my facebook account to see if I had access to a client’s administration from my log-in and up pops a post from Donna Hay. For those of you that sleep under a rock, Donna Hay is probably the most famous and incredible Australian Chef around.

Most small businesses ignore guerilla marketing as part of their marketing mix. Why? Because most think that it’s just what the big companies do.

Well, that is true most of the time, but not because it costs alot of money to do. It’s mainly because their creative agencies or someone with a spot of ‘genius’ has come up with a guerilla marketing idea that has great potential.

If you have ever marketed even one of your products or services, you’d know what they say about Direct Marketing (DM). There are so many different views about DM amongst the marketers today that it’s difficult to understand whether it’s worth all the time and effort at all. It’s confused, abused and misused by several marketers.

There are thousands of marketing companies in Australia. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.

For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.

As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.