Most small businesses ignore guerilla marketing as part of their marketing mix. Why? Because most think that it’s just what the big companies do.
Well, that is true most of the time, but not because it costs alot of money to do. It’s mainly because their creative agencies or someone with a spot of ‘genius’ has come up with a guerilla marketing idea that has great potential.
If you have ever marketed even one of your products or services, you’d know what they say about Direct…
There are thousands of marketing companies in Australia. They range from one-man bands, to small and mid tier agencies,…
Your brand is alive in places you never knew existed. With the introduction of the Internet and in particular…
We’ve all heard about ‘why companies fail to grow’ with literally thousands of books, blogs, articles and shows talking…
Social media has hit a new high. It no longer is something that businesses can think about including as…
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert…
Life is a long time and staying loyal to certain brands whether it’s Heinz Baked Beans, Chanel No. 5…
Last night, after a good friend’s birthday celebration, I headed off to Trak in Toorak to hear Ben Hazelwood,…