Professional services firms are known as the “safest” b2b marketers, only second behind that of the medical industry.
Still stuck in the dark ages, many professional services firms still believe that ‘good work speaks for itself’ and “you need to find the clients pain” ensuring that they keep it “safe” when embarking on marketing of any kind, rather than looking deep into customer insights to drive leads and create more sustainable client relationships.
With 2013 fast on approach, we have been spending hours upon hours researching the latest sales and marketing techniques,…
Humbled by an employee discussion in our Atlanta office, I was pleasantly surprised that given the hypothetical situation of winning the lotto, all…
Entrepreneur, innovator and marketing enthusiast Mellissah Smith has one goal: to improve small businesses and change lives. In its…
In the past week, we have been organising media interviews for a financial services firm. Our in-house PR expert…
What keeps you awake at night? Some say a sales manager never sleeps. Constant questions seem to plague their…