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Rachel Gunn, better known by her stage name Raygun, has achieved what few Australian athletes have ever managed—global fame that transcends sport and taps into the zeitgeist of the digital age. Her journey from a Melbourne street dancer to a viral sensation has made her one of the most talked-about figures of the 2024 Olympics, surpassing even Australia’s gold medallists in terms of marketability and earning potential. Raygun’s rise, fueled by millions of followers and celebrity endorsements, positions her to make more money from these Games than many gold medallists combined. But the path to this remarkable achievement is paved with more than just dance moves; it’s a narrative shaped by social media, celebrity culture, and the evolving dynamics of fame. 

 

As we venture further into 2024, the marketing landscape continues to evolve at a breakneck pace. With advancements in technology, shifts in consumer behavior, and the ongoing battle for attention in an increasingly fragmented media environment, brands must stay ahead of the curve to remain competitive. Here’s a deep dive into the latest marketing trends shaping the industry this year. 

In the world of tea, where each sip reveals new flavours and old customs meet new ideas, Dilmah Tea and the RCJ Group have come together to unveil something extraordinary. The stage is set for the launch of their brand-new campaign, “Make The World a Better Tea,” as Dilmah Tea welcomes RCJ Group as its Australian media agency partner.

This campaign isn’t just about tea; it’s a heartfelt tribute to the legacy of Merrill J. Fernando, the visionary founder of Dilmah Tea. Last month, the world lost Merrill at the age of 93, but his impact is felt in every tea leaf. It was Merrill who introduced Australia to Dilmah in 1985, urging tea enthusiasts to “Do Try It,” a mantra that championed quality and sparked a tea revolution.

“Make The World a Better Tea” is more than just a campaign; it’s an opportunity to enjoy both great taste and a meaningful mission. The exceptional taste of Dilmah Tea is nurtured by carefully growing and hand-picking the finest single origin Ceylon tea leaves, a craft lovingly practiced by a family of dedicated tea growers. Beyond taste, this cup holds a “Cup of Kindness.” With 15% of all profits dedicated to kindness towards people and nature, Dilmah Tea is sowing seeds of compassion, fostering positive change with every sip.

Dilhan C. Fernando, Chairman of Dilmah Tea, expressed, “His spirit will forever inspire us to strive for excellence and make a positive impact on the lives of others”. In Dilhan’s words, the essence of Dilmah’s journey transcends tea; it’s about adding kindness and excellence into every cup.

As this collaboration comes to life, RCJ Group leads the way, creating real stories of genuineness. RCJ Media spearheads the brand strategy, while LeapFrogger, a subsidiary of RCJ, oversees the digital, social and e-commerce aspects. Together, they illuminate Dilmah Tea’s commitment to ethics and quality, crafting a digital presence that’s lively and genuine.

RCJ Group has another exciting mission: the launch of Dilmah 85 Reserve, a collection of Luxury Artisan Teas that pays homage to the year when Dilmah Tea came into being. By combining traditional practices with modern elements, every cup has the power to take tea lovers on a journey through history, giving them a close experience of Dilmah’s vibrant heritage.

Carlos Correa, CEO of RCJ Group, added, “We are saddened by the passing of Merrill J. Fernando but are honoured to partner with Dilmah and build on the legacy that Merrill created. We look forward to working with the team on some very exciting projects.” This reflects mixed feelings of respect, excitement and commitment. It’s all about honouring Merrill’s legacy with the potential for collaboration through meaningful projects.

This partnership is more than just about tea. It’s like a blend of different flavours, stories and common beliefs coming together. Dilmah Tea and the RCJ Group are starting a journey together, one that respects the past, enhances the present and aims to create a lasting legacy of quality, kindness and the meaningful influence of a cup of tea.

In a groundbreaking move, Wix.com Ltd. reveals Wix Studio – a revolutionary web creation platform designed to elevate the capabilities of agencies and freelancers, reshaping the landscape of digital creativity.*

New York, August 1, 2023 – The air was filled with anticipation as Wix.com Ltd., a global leader in SaaS platform for online presence, unveiled its latest game-changer: Wix Studio. With its bold vision, Wix Studio promises to mark a significant evolution in web creation for agencies and freelancers alike. This revolutionary platform merges cutting-edge AI-powered features, state-of-the-art design, and seamless multi-site management workflows, empowering professionals to craft projects with unrivaled quality and velocity.

Building a Dream: Empowering the Professionals

At the heart of Wix Studio’s inception lies a dedication to empowering professionals in the digital domain. “We have devoted the past several years to our professional audience by working closely with our agency partners, deeply understanding their workflows, and evolving our products accordingly. Now, we are introducing a completely new platform for them to build quality websites, manage all of their clients, and so much more,” said Avishai Abrahami, Co-Founder and CEO of Wix.

As the curtains lifted, Wix Studio’s advanced design capabilities stole the show. The platform offers complete design control through an intuitive canvas experience, where designers can focus on the design intent, while elements automatically resize on any screen size by default. With the click of a button, users can generate fully-responsive layouts for their designs, powered by AI technology. Quick, efficient, and creative – Wix Studio brings the power of design to the fingertips of the professionals.

Unleashing Creativity with Seamless Workspaces

Workspaces within Wix Studio enable efficient client management and collaboration. Through one dashboard, agencies can power all their projects and clients, streamlining workflows and expediting issue resolution. “We understand the complex nature of agencies that are often working on hundreds of projects and collaborating across multiple teams,” said Gali Erez, Head of Product at Wix Studio. Wix Studio combines the intuitiveness of the Wix Editor with cutting-edge capabilities, alongside robust integration opportunities, and advanced business solutions, to redefine how agencies build and manage websites. We’re excited for this creative, flexible, and efficient platform to be in the hands of agencies and freelancers, supporting them to deliver brilliance.”

Limitless Possibilities: Advanced Capabilities for Every Project

Wix Studio caters to the diverse needs of clients, presenting an open platform for customization. With features like Wix Blocks, UI slots, and custom CSS, professionals can say “yes” to any project. Developers revel in the robust code environment, seamlessly integrating with APIs and AI-powered code assistance for cleaner code and faster development.

The launch event showcased the power of Wix Studio, where creators demonstrated the platform’s potential through awe-inspiring web applications and advanced websites. By unlocking the potential of every digital enthusiast, Wix.com Ltd. continues to trailblaze the web creation industry.

“The invaluable insights and knowledge we’ve learned working with Wix Partners over the years have been crucial to shaping the Wix platform, and today, Wix Studio is the ultimate creation and management experience for our Partners,” said Michal Bignitz, VP of Wix Partners.

As the world looks on, Wix Studio signifies not just a new chapter in web creation but a whole new era. Armed with AI, design, and collaboration, agencies and freelancers are now ready to redefine possibilities and leave an indelible mark on the digital landscape. The future of web creation is here – and it’s called Wix Studio.

For more information about Wix Studio and its features, visit www.wix.com/studio.

 

In a groundbreaking move that reverberated across the digital landscape, Twitter bid farewell to its iconic blue bird logo, ushering in a new era as “X” – a captivating rebranding strategy meticulously orchestrated by tech visionary Elon Musk. The enigmatic “X” is poised to redefine the very essence of the social network, as Musk embarks on a daring quest to turn it into an all-encompassing “everything app.” Yet, this audacious transformation comes with substantial risks, as it endeavors to reshape a company that has faced its fair share of challenges since Musk acquired it for a staggering $44 billion just last year.

As the sun set on Twitter’s old identity, the world watched in awe as its San Francisco headquarters bore witness to the projection of the new “X” branding. The beloved stylized bird logo, once humorously dubbed Larry T. Bird by co-founder Biz Stone, had ascended to internet stardom, representing the epitome of the platform’s identity. Twitter proudly hailed it as their most recognizable asset, but with the dawn of “X,” a new chapter unfolds.

The “X” symbolizes Musk’s unwavering commitment to reshape the trajectory of Twitter’s future. With Linda Yaccarino at the helm as CEO, the rebranding announcement reverberated through the Twittersphere, signaling the commencement of a transformative journey. While the platform’s about page retained its traditional description, Ms. Yaccarino’s tweets left no room for ambiguity – Twitter was poised for a radical metamorphosis, charting an ambitious course to revolutionize the social media landscape.

This transformation marks just the beginning of Twitter’s evolution since Musk took the helm. His aspiration to metamorphose the platform into a versatile “everything app” akin to China’s WeChat has been evident from the outset. However, the journey ahead is not without its perils, as transforming a behemoth like Twitter necessitates a delicate equilibrium of innovation and adaptability.

As the digital world holds its breath, the anticipation surrounding Twitter’s rebranding journey is palpable. With Musk bidding adieu to his traditional Twitter communications, the countdown to a new era has commenced. Embracing the “X” instead of the conventional “tweet” symbolizes a symbolic farewell to the past and a resolute embrace of the future.

In the realm of technology and social media, Twitter’s rebranding expedition epitomizes Elon Musk’s latest venture into shaping the digital landscape. The “X” signifies more than just the demise of a cherished logo; it embodies a visionary pursuit that seeks to redefine the boundaries of social media and beyond. As the world witnesses this transformation unfold, one certainty remains – the era of “X” has dawned, leaving us all captivated by the allure of the unknown.

The consulting industry has long been a coveted career path for top graduates from prestigious universities like Harvard. However, the rise of artificial intelligence (AI) and its application in various fields is reshaping the future of consulting. As AI-driven technologies continue to evolve, the traditional consulting model faces disruption, challenging the relevance of human consultants in certain areas. In this article, we explore how AI is revolutionizing the consulting landscape, making future consulting jobs an increasingly difficult mission for Harvard graduates. We’ll also discuss how Robotic Marketer, an AI-powered marketing strategy platform, is an example of the transformative power of AI in the consulting realm.

The Rise of AI in Consulting:

AI technology has proven to be a powerful force in automating repetitive tasks, analyzing vast amounts of data, and providing actionable insights. As a result, many routine and data-driven consulting tasks that were previously performed by human consultants can now be handled more efficiently and accurately by AI systems. This shift allows companies to reduce costs, increase productivity, and access insights in real-time, making AI an attractive alternative to traditional consulting services.

AI Replacing Traditional Consulting Tasks:

AI is particularly effective in tasks such as data analysis, market research, and trend identification. By leveraging machine learning algorithms and natural language processing, AI systems can sift through extensive data sets, identify patterns, and generate valuable insights at a fraction of the time it would take a human consultant. As a result, the need for human consultants to perform these repetitive tasks diminishes, posing challenges to aspiring Harvard graduates seeking entry into the consulting field.

Robotic Marketer: Transforming Marketing Strategy Consulting:

An exemplary case of AI’s impact on the consulting landscape is Robotic Marketer, an AI-powered marketing strategy platform. Developed by the innovative team at Robotic Marketer, this technology disrupts the traditional consulting model by streamlining the marketing strategy development process. By leveraging AI algorithms, Robotic Marketer can analyze market data, consumer behavior, and competitive landscapes to generate comprehensive marketing strategies with unprecedented speed and accuracy.

The Benefits of AI-Powered Consulting:

AI-powered consulting offers several advantages over traditional consulting methods. Firstly, the speed and efficiency of AI algorithms allow companies to obtain insights and recommendations in near real-time, enabling faster decision-making processes. Secondly, AI systems can analyze vast amounts of data from diverse sources, providing a more comprehensive and unbiased view of the market landscape. Finally, AI-powered consulting solutions often come at a lower cost compared to traditional consulting services, making them an attractive option for companies seeking cost-effective solutions.

The Evolving Role of Human Consultants:

While AI is reshaping the consulting industry, the role of human consultants is far from obsolete. Harvard graduates and aspiring consultants can adapt and focus on areas that require human expertise, such as strategic thinking, complex problem-solving, and client relationship management. The future of consulting lies in the synergy between AI-powered technologies and the unique skills and insights that human consultants bring to the table.

Embracing the Change and Reskilling:

Harvard graduates and professionals in the consulting field must embrace this transformative change and adapt to the evolving landscape. Reskilling and upskilling in areas such as AI, data analytics, and strategic thinking will be crucial to thrive in the future of consulting. By understanding how AI can complement their skills and leveraging AI technologies in their work, consultants can remain relevant and add value in the era of AI-powered consulting.

As AI continues to advance, the consulting industry faces a paradigm shift, challenging the future of traditional consulting jobs. The rise of AI-powered solutions, such as Robotic Marketer, demonstrates the transformative potential of AI in consulting, streamlining processes, enhancing efficiency, and delivering faster insights. While AI replaces certain routine tasks, the human element in consulting remains invaluable, with strategic thinking and relationship management becoming even more crucial. Harvard graduates and consultants can navigate this changing landscape by embracing AI, reskilling, and leveraging their unique skills to provide holistic and invaluable consulting services. The future of consulting lies in a dynamic blend of AI-driven technologies and human expertise, creating a new era of collaborative and innovative consulting practices.

In a bid to revolutionize the way we communicate information, AirDeck Inc., the leading document communication company, announced on June 12 that it successfully raised $750,000 in its Series III Seed round. The funding positions AirDeck for accelerated growth and further advancements in its cutting-edge document communication platform.

AirDeck has emerged as a game-changer in the world of document communication. Its cloud-based platform allows users to transform redundant tasks and meetings into asynchronous experiences. Through the power of audio and video voiceovers, users can personalize and scale their customer communications. This results in reduced time to value, and more effective, connected, and aligned conversations.

The use cases for AirDeck are endless. Whether users deliver sales pitches, onboard new hires or customers, conduct training sessions, or deliver benefits policy information, AirDeck provides a dynamic and engaging way to communicate the message. Because AirDeck has a modular format, it allows creators to record new or upload existing individual voiceovers to each page or slide. This makes it easier and faster to re-record to fix a mistake or make an update.

In addition to audio and video voiceovers, AirDeck provides a few engagement features so users can add even more context and clarity to their content. These include surveys, a laser pointer to walk through specific points on a document, and screen recordings that help reduce ambiguity or confusion.

Users can share their creations with a link or post to social media directly from the platform, or embed it on any website, blog, or anywhere else you can post code. Plus, documents are stored in the cloud which allows easy accessibility at any time to make updates, even after users send a link. Users that want added security can create custom links with different permissions for each viewer or add passwords to their decks.

A big value-add of AirDeck are the slide-by-slide analytics that track every second of every view. This allows users to see how viewers interact with their content in real-time, e.g., when they opened it, where they clicked, how many times they viewed it, etc. The analytics dashboard keeps track of all views, contacts, and surveys so users can compare deck performance and track overall engagement over time.

AirDeck’s CEO, Jack Phan, expressed his gratitude for the support and shared his excitement about the future. He stated, “We are thrilled to have attracted such a strong group of investors who share our vision of transforming documents into immersive and impactful experiences. This funding will enable us to accelerate our product roadmap, introduce new features, and ultimately empower our users to communicate more effectively.
The team at AirDeck remains focused on empowering customer-centric teams to personalize and scale their customer communications. With this latest funding round, AirDeck is well-positioned to make a lasting impact in the world of document communication and shape the future of how we share information.

In the bustling world of entrepreneurship, where dreams are chased and risks are taken, there lies a hidden truth that often goes unnoticed. Behind the glitz and glamour, the unicorns and the socially conscious businesses, the success stories and the headlines, lies a deep and profound struggle that many entrepreneurs face: their mental health. It’s a topic that is seldom discussed, but its impact is felt by countless individuals who embark on the arduous journey of starting and running their own businesses.

Last week, I stumbled upon a post on LinkedIn from a highly accomplished Australian entrepreneur. For over two decades, he had been a shining star in his country’s business landscape, a true icon of success. Everytime he posted on LinkedIn over the past few decades, I remember thinking of how awesome he was to be growing multiple businesses flawlessly. However, in this particular post, he bravely revealed something different. He had reached a breaking point. The weight of his responsibilities had taken its toll, and he had come to the realization that he needed to step back from the very company he had poured his heart and soul into. That’s a big decision and one that I can imagine wasn’t taken lightly.

As I read his words, it struck a chord deep within me. For the past 25 years, I have been in business myself, navigating the ever-changing tides of the economy, the demands of clients, and the challenges that come with leading a team. I’ve experienced firsthand how the relentless pressure can seep into every aspect of our lives, affecting our mental well-being in profound ways.

From sleepless nights, to bursting out crying in the most inconvenient places – I’ve been challenged to a degree that even I am surprised that I am still here, fighting the big fight.

And I am not alone. The truth is, many entrepreneurs find themselves in a similar predicament and like anything in life, it’s just a cycle. There will be good times and there will be bad times. The constant drive to succeed, coupled with the fear of failure, can create an overwhelming sense of loneliness particularly if you do not have a business partner or a supportive someone else at home. As we pour our energy into our businesses, we often neglect our own emotional needs, placing the success of our ventures above our own mental health or just keeping the business afloat above any type of healthy life. We become isolated, trapped within the confines of business and without the safety rope within reach.

Statistics paint a sobering picture of the mental health challenges faced by entrepreneurs. According to a study conducted by the National Institute for Occupational Safety and Health, entrepreneurs are 50% more likely to experience mental health conditions compared to the general population. The pressure to perform, coupled with the uncertainty that comes with starting and running a business, can lead to increased stress, anxiety and even depression.

High-profile entrepreneurs, revered for their success, are not immune to the toll that entrepreneurship takes on their mental well-being. They too face their own battles behind closed doors. Take, for example, Elon Musk, the visionary CEO of Tesla and SpaceX. Despite his remarkable achievements, he has openly shared his struggles with mental health, revealing moments of profound stress and exhaustion.

Another notable example is Arianna Huffington, the co-founder of The Huffington Post. Despite her position as a leading figure in the media industry, she experienced a personal wake-up call when exhaustion and burnout led her to collapse from sheer exhaustion. It was a pivotal moment that made her realize the importance of prioritizing well-being over ceaseless work.

These high-profile examples serve as a reminder that entrepreneurship, despite its allure, can exact a heavy toll on one’s mental health. The pressure to succeed, the constant demands, and the weight of responsibility can slowly erode our well-being if we do not prioritize self-care and seek support when needed. But it is much more than prioritizing – it’s finding ways to cope and deal with the effects of stress and pressure that is bound to come your way at some point in time.

Many entrepreneurs engage in coaches or psychologists who help them deal with the emotional fallout of running businesses. Sleep is definitely a big indicator that something is wrong and the pure rush that cripples’ entrepreneurs ability to make decisions caused by catastrophic anxiety.

It’s time that more people speak up and break the silence surrounding mental health in entrepreneurship. The need to recognize that well-being is not a luxury but a necessity, and that people are human and not everyone was created equal when it comes to coping mechanisms. By acknowledging our vulnerabilities and seeking help when needed, we can build stronger, more resilient businesses. It’s crucial to have a supportive network of mentors, friends, and fellow entrepreneurs who understand the unique challenges we face. I’ve always had mentors that I have been open and transparent with, where some days I just say “Everything is on my shoulders, it’s too much!”

While many organizations have been set up for employees to be supported for their mental health challenges, it’s the entrepreneurs that also need this foundation to be prioritized.

Have we all got it so wrong?

A few weeks ago, I had to cancel a trip to the US that was for both business and pleasure. Mainly business, but a few days pleasure that I was seriously looking forward to. There were real reasons, which I cannot disclose here, but nevertheless, business was somewhat involved.

Then my beautiful girlfriend married the man of her dreams in South Africa, and I had to cancel going there too. More than $1000 down the drain, because South African Airlines don’t reimburse you for cancelled flights nor do they give you a credit. Yet again, work got in the way.

Then this weekend, it’s Easter and my two nephews are looking forward to spending the special occasion with their Aunt Mellissah. I have work to do and I was about to book a flight to fly to Queensland on Friday and back Sunday until…

My 10 year old nephew let me know that he wasn’t too pleased.

His comments, “we came to Melbourne for a week and you are only coming here for 2 days. That’s not fair.”

Well… what do you say to that? Is business sucking the life out of you?

If you read my blogs, you would realise that I work really hard, but I do take time out for holidays too. Of late, for personal reasons and for business reasons, it has been a 7 day week job to run Marketing Eye and put everything in place to build the business off-shore. I haven’t had time for coffee with girlfriends and have had only one night out in the last 2 weeks with friends. I am challenged to find time, let alone energy to do anything more than take myself to work in the morning and home in the evening, eat dinner, bath and head to bed.

Being an entrepreneur can be exhausting. It can take every ounce of energy if you let it. They say exercise helps moderate this feeling, but hey, I am doing my bit in that department too.

Does any entrepreneur really have balance. I am not talking about business owner, but an entrepreneur – someone looking to do something really great with their business? What’s your thoughts?

What sucks the life out of entrepreneurs;

1.  When you start a business

It’s a given that if you don’t put in the hard yards early – you never will and your business will suffer accordingly. Just like any relationship. If a man doesn’t ‘woo’ you at the start, he isn’t going to do it at any stage and if that is your expectation, then your relationship will fail. When I started my business, I worked around the clock putting everything in place, coming up with ideas, doing work and putting things in place for the future.

2.  When things go wrong

When your accounts get out of control and people are not paying their bills. It causes stress and then everything else starts to spiral out of control. Or when a big account goes wrong, or when you don’t have the right procedures in place to ensure that quality control is working as it should.

3.  You have vision

Sometimes I just want to click a button and turn off my brain. For some reason, this works when I am skiing – but I can’t ski 12 months a year – so I need to find another solution. When you continually come up with great ideas and have the ambition to drive your business to new heights, its hard to separate work from pleasure. I don’t know about you, but I lay awake in the middle of the night thinking about my ideas and all of a sudden, I realise that I have been awake for a couple of hours and really need to sleep in order to function.

4.  You are a control freak

This is not me!! Thank goodness!!! But I see it all the time. People that are control freaks often believe that no-one can do things quite like them, so they do it all themselves. Thus, they spend way too many hours working and not enough time for themselves.

5.  Yoga, Meditation and other forms of relaxation haven’t hit your inbox

Only in the last 10 years have I found Yoga, and as for the rest, I am probably still searching. If you are a ‘full on’ entrepreneur, which I can be sometimes, finding Yoga or meditation particularly, can help you understand the world better and improve your work/life/balance.

I am on a very personal journey right now with my business. 8 years ago, I had a dream and after years of fine tuning the business, I am ready to make it come to life. To reach the next level.

What that means is continually putting myself out there, sharing my experiences and taking my business to a level that no-one else in the industry has been able to achieve to date.

Basically, my dream or more precisely, something that is on my bucket list, is to build a company valued at $100 million. I am finally on that road and I know that within 5 years, this is now a reality.

But to do that, it means that my company, Marketing Eye, must innovate more than anyone else in the industry. We must be an industry leader in every sense of the word. We have to create a different experience for small business owners and deliver results – everytime.

The plan is in place and we are almost ready to press go. It’s an exciting, not just for me, but for my team of talented marketers, creatives and online specialists. Lifting the benchmark on small business marketing and creating the most innovative small business marketing firm on the globe is finally in everyone reach.

This whole process has me thinking. Are too many small businesses just operating ‘business as usual’? So many small businesses are worried about the economy, the political environment and the basic business sediment that is overshadowing innovation.

If we look back at companies that have failed to innovate as quickly as they should, you can see why now is the time for all small businesses to re-think their business, bump up their marketing efforts and invest heavily in their employees who if you play your cards right, will steer the future of your business.

Remember Apple pre brightly coloured desktop computers and designer laptops? It was a dying brand. Then they invested in innovation and in marketing, and the results speak for themselves. No-one in the industry is innovating as much as Apple has done so in the past 10 years.

General Motors and Ford, two of the world’s biggest carmakers fell prey to not innovating enough to wet the appetite of the market, and lost market share dramatically, bled cash, and struggled to turn their companies around.

Blockbusters transition from VHS to DVD was good, but they didn’t adapt quick enough to a changing technological environment and consumer demand for easy to download movies, and where they are today, speaks volumes for what that has done to the business.

Dell led the way in selling computers direct to consumers forgoing retail stores, yet their competitors HP and IBM took their time and stayed selling in shops, far too long, losing market share and profits.

Yahoo, one of my favourite search engines of the past, lost market share by trying to charge for email and file sharing, while the new kid on the block, Google, gave away everything for free. You can see why Google had everyone flocking to use their search engines and set up email accounts.

Established media companies are trying to find their way in the online space with mixed results. The Herald-Sun in Melbourne recently forced online readers to register their details before having access to news. I don’t know the official results of this, but I can tell you, I don’t read the Herald Sun online anymore. Fairfax also has lost out with their subscription base model, because they could be selling more in advertising online than they actually do in their newspapers, if only they were smart enough to do this. The AFR is my favourite newspaper in Australia, but now, instead of reading it every day, I read it every other day and purchase it at my local newsagency so I can read at my leisure.

You may have a basic business today, but now is the time to think about your company’s future What does it look like? Can you change your business model to adapt to changes in consumer buying habits? If you sell business to business, then what can you do to make your product more appealing? Is your online presence what it should be? Do you make it easy for people to buy your product or service? Are you giving your customers something that no-one else can compete with? These are the questions you need to ask yourself.

Please share your stories of how your company is innovating today for tomorrow.