Well for starters, if everyone is walking in one direction, turn around and run in the other.

That’s according to experts, who admit that yes – creatines often do their best work over a game of ping pong.

Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.

“You’re essentially telling a story,” the award-winning creative director tells news.com.au.

“So the story should always appeal to its audience, and be delivered in the right tone of voice.

“It’s about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.

Why marketing automation is more than just a buzzword; it’s a way businesses can flirt with customers.

You walk in to your favourite restaurant and immediately, something beautiful captures your attention.  Summoning all of your courage, you walk over to that breathtaking prospect and begin your introduction.  I’ll stop you right there – I’m not talking about a man!  I’m describing a potential new client, and that instantaneous attraction of making a new connection.  Similar to dating, you must approach business like you would a potential mate.

Yes, I’m encouraging you to flirt with your customers.

Driving down the streets of Munich, I looked ahead to see three vehicles in a row. It immediately had me thinking – what makes one car stand out from the rest when every car has a purpose?

Simple. The car that stands out is the one that is best suited to you as an individual. Not the person sitting beside you. But you.

I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.

The question I pose to you is “how did you find this blog?” and “how do you now know the Marketing Eye brand?” 

I know the answer – do you?

What started out as a dream became a reality, much faster than I anticipated.

Many entrepreneurs can attest to having a dream or maybe just something on their bucket list that needs to be crossed off. I am one of those people. I have a dream but most importantly for me, an item on my bucket list that needs to be crossed off by a given time frame. 

What once was a dirty word to me, the position of entrepreneur in a fast growing, dynamic company is the most exhilarating career choice I could have every made.

What other job has you jumping out of bed at 5am each morning, dressing in a matter of minutes and rushing off to the office to start your day? For that matter, what other job gives you the highs of an entrepreneur and the flexibility to be exactly who you are?

I cannot believe my day yesterday.

Firstly, I woke up after having a decent nights sleep – something that has eluded me for the past week. Then, as I drove to work, I stopped off to grab a coffee and croissant from my favourite cafe in Melbourne. I dropped my car off at the office, and as I rushed outside the building to grab a taxi, I literally stopped in my tracks. There was so much traffic – bumper to bumper, and I had to be at the Lawyers office in 30 minutes. I panicked.

It wasn’t a great start to the day.