I cannot be sure whether it is because I have a whole heap of friends are reaching major milestones by turning 40 and 50 respectively, or that it really is a reflection of where I am in life, but there has been alot of discussion of late about the meaning of life. And to be honest, I really like it.
Opportunities don’t come past your desk everyday. Sometimes you have to work so hard to find an opportunity that when one lands on your lap, you don’t really know what to do with it or you forget what it actually looks like.
There are so many things we all can relate “Make hay while the sun shines” to. Here are some that I think you should consider;
If someone offers you a chance to hang out on their farm for the weekend – do it!
Every now and again, this blog gets personal. Very personal.
Today is one of those days. Not because I feel particularly inspired to share how I am feeling, but as I am sitting here on a Sunday, enjoying the Spring breezes through my balcony opening, I thought I would share with you something that a former Monk shared with 800 people at a conference I attended in Istanbul.
Sometimes, life doesn’t go as planned. And that is ok.
As we continue to embark on the journey of life, we will experience it in it’s enormity. Sometimes we will be so happy, we will literally want to pinch ourselves. Other times, we will be grateful and know that we are lucky to be in the position in life that we are in. There will be times where we will be sad and disheartened, but those, we hope will be few and far between. They will only help us build character and learn what we want out of life and what we do not.
Social media has hit a new high. It no longer is something that businesses can think about including as part of their marketing strategy. It now is something NO BUSINESS can afford to not include.
During the week, I had a conversation with another provider for one of our clients. They are basically graphic designers who have done the odd website development. From my conversations with them, I am almost certain that the website developer is either a freelancer or a graphic designer who has learned to use WordPress. There are some things that are really obvious in the work they have just completed.
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn’t represent the company and how forward thinking the company really is.
This got me thinking. What should go in a press kit (or media kit) in 2012?
Life is a long time and staying loyal to certain brands whether it’s Heinz Baked Beans, Chanel No. 5 perfume, Nike, Tiffanys, Toyota, Ray Ban or Mokador Coffee – the endurance of brand loyalty can be a long, arduous path.
Last night, after a good friend’s birthday celebration, I headed off to Trak in Toorak to hear Ben Hazelwood, a final 8 contestant on The Voice sing with Prinny Stevens.
They were brilliant. They clearly loved what they were doing and were coming to terms with their new-found fame in Australia. There were hundreds of fans completely absorbed by every word they sang. It was great to see.
As we stood around chatting in one of the private bars, I watched Ben Hazelwood at work. He was the consummate professional, exceptionally polite and engaging.
The U-turn in Public Relations: Why the media has to change its ways.
The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we now all turn to our computers to talk to each other, then journalists and PR companies need to do the same.
If you mention the word ‘Twitter’ to a room of PR people, I’m sure it would generate a huge buzz of opinions. After all, it is one of the most fundamental changes in how media works today. Instead of sending out press releases, the publicist can now just send a tweet to a journalist through their twitter account with a link to a press release, landing page, video or social media experiment, and instantly have the journalists attention.