Marketing Eye
Ad
Ad
Author

Marketing Eye Magazine

Browsing

We’ve all heard about ‘why companies fail to grow’ with literally thousands of books, blogs, articles and shows talking about why businesses have failed to grow or have had a sudden death.

When you ask someone who has had a business fail, why, they usually give you one reason. We all know that there is never one singular reason why a business fails, it usually is combination of things; market size, competition and demand all feature highly on external factors while operations, leadership, complacency, technology, marketing and lack of investment feature highly as internal reasons.

Yesterday, I wrote a blog on how women can help their man be more successful. As promised, today I am publishing how men can help their women be more successful (in business).

If you are a man and lucky enough to have a woman that is determined, ambitious, talented and intelligent – as well as owning their own business or having a high flying career – then count your lucky stars. You are in the minority,

We think we have it all – a good business, people who follow us and even some who say they are inspired by us, yet have we really got it all sorted?

Entrepreneurs are unique. They have drive that comes from an inner place that very few people understand. Instead of laying in front of the television every night, entrepreneurs usually pick up their ipads or a good book and learn about how other entrepreneur became successful. Coffee on the go is essential and sitting still for too long usually means that there is something going wrong – or at least entrepreneurs think this is the case.

Easter is but a faded memory (too much chocolate, an abundance of hot cross buns and vino to wash it down) and most of us are already back in the grind of every day life (that means “work” for those of us who are not still in holiday la la land).

I have arrived safely at my desk at 11.30am after an early morning interstate flight and am a bit weary even though I have just spent 5 days away, in the most picturesque setting possible with loads of sunshine, great wines and good food. The company wasn’t too bad either 😉

There is a reason why this marketing blog has been neglected and it’s not something that I particularly wanted to share.

And, to some extent, I won’t.

However, today I received in the mail a book and it was a reminder that ‘everything happens for a reason’.

I travelled around the world twice in six weeks for business and when you do such an exhaustive trip like that, twice, you immediately get a feeling that ‘it had better be worth it’. Fortunately, it always is. Afterall, its a journey and when we embark on any journey with an open and honest mind, we move that step forward to realising whatever it is that we were meant to realise.

It’s no different to Justin Bieber, the Venture Capitalist, reportedly having earned $108 million over the past two years investing in tech startups like Spotify becoming complacent because you think you have made it or everything is going swimmingly well, could be your biggest downfall.

Justin Bieber is more than a pretty face. He is that of course, but he is also well and truly aware that it may not last forever. Rather than just continue the ride, he is astutely embarked on a second career as a Venture Capitalist, ensuring that not only will he have a life after the good looks fade, but money to boot.