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The Naked Truth: Why marketers need to take their clothes off more often

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Recently, I ventured out to a Turkish Hamams as part of an off-site adventure organised by a conference that I attended in Istanbul.

As I readied myself for the excursion, I packed a bathing suit, took off my makeup and put on some comfortable clothing attire. That’s what you do, right? Well, almost.

The bathing suit is not required. In fact, if you bring it along, and you go to a traditional hamams you may be confronted with an old Turkish woman telling you to put the bathing suit away “not needed”. Then what do you do? You are there for an experience, right?

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Human Resources

How to manage egomaniacs in your office

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I don’t know about you, but egomaniacs scare the ‘b’jesus out of me’. I am terrified of them, but still I find myself sucked into their web of soul destroying destruction.

As much as they are charming, good at ‘selling a story’ and surrounded by people, they are manipulative, obsessive and bullies.

By definition (Wikipedia), egomania is an obsessive preoccupation with one’s self and applies to someone who follows their own ungoverned impulses and is possessed by delusions of personal greatness and feels a lack of appreciation.

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Human Resources

How to inspire your team

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Most entrepreneurs know when they can ‘turn it on’ and become an inspirational leader, but for many, there are a select few employees that actually get to see you ‘live’ telling your story. Afterall, your entire team often do not accompany you to a public speaking events and usually only management get to know your new ideas when its raw and at its most exciting point – you know when haven’t been battered down by reality like financials or ability to execute.

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Entrepreneur

Small business: Are all your ducks in a row?

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The challenges of 2011/12 have been more worrying than ever before. There are some real reasons for this. Italy and Spain are in preparation to sell debt amid concerns that Europe’s fiscal crisis is infecting bigger economies, debt levels are more than 25% higher than the Great Depression and the US – well, we are all aware what is going on there.

For many small business owners, we are now down to the business end of the year. To make a dollar or for some, to survive another year.

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Entrepreneur

Retailers are struggling, so do we buy online?

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Figures released last showed the worst retail growth in fifty years as consumers deserted shops again in the end of financial year sales.

The 1.6 per cent annual rise in spending is the worst result since 1961-62 – an era when there were no credit cards and shoppers used pounds, shillings and pence.

The Bureau of Statistics revealed sales for the normally strong month of June had fallen by 0.1 per cent, following an 0.6 per cent drop in May.

Here’s my take…

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Entrepreneur

Is your future tied up in your past?

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“Losers live in the past. Winners learn from the past and enjoy working on the present toward the future.”
Denis Waitley.

If I look back at the past, I only see the positive influences that are directing me to the future. A fall in the park as a seven year old, taught me to be strong and that everything heals. A teacher in fifth grade that had me in tears because she dared to give me a A- on an essay, only to have to change the mark to an A once I brought it to the Head Masters attention, taught me to stand up for what you believe in. My Year 8 crush who never even noticed that I existed, taught me that not everyone is on the same page. Crashing my boyfriends new car when I was 20 years old into the garage wall while trying to park it, taught me to not sweat the small stuff.

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