“We don’t lock clients in for 50 years; we basically have a cost per user”.
“We don’t lock clients in for 50 years; we basically have a cost per user”.
April Baker, wife and mother of two sons, is currently planning her latest exhibition. “It’s a display of charcoal imagery that stirs emotions lying dormant within”.
April describes her images as sentimental, happy and playful, with an inner source of energy that tugs at the viewer’s heartstrings. This is an apt description of her previous sell out exhibition “Loved Bears” which featured wonderfully emotive charcoal drawings of pre-loved teddies whose patched fur and missing button eyes tell a tale of years of love and devotion from countless children.
I am not sure about you, but Jodie Foster is one of my all time favourite actresses. For me, she is an actress with integrity, talent and professionalism. Never has she sold her soul for a role and she is always the first to stand up for her friends. First it was Mel Gibson, then it was Robert Downey Jnr and now it is Kristen Stewart.
If you are finding it hard to keep up to the latest in marketing techniques, you are not alone.
Most marketers, let alone small business owners, are struggling to keep abreast of the new developments in technology, buzz words, Google algorithm changes, content trends and more. Why? Innovation has been put on steriods and every technology guru is hoping to become the next Mark Zuckerberg and bank a few billion or at the very least, get their faces on the cover of Forbes.
In the past week, we have been organising media interviews for a financial services firm. Our in-house PR expert is very talented and well-connected and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn’t represent the company and how forward-thinking the company is.
This got me thinking. What should go in a press kit (or media kit) in 2012?
Here are some things you should be considering;
Media kits should be sent as a link or attachment to media releases when you are first making contact electronically with a journalist. Alternatively, be creative and post it in the mail, but make sure it is not bland – and ready to be thrown into the bin. The more creative, the more likely journalists are of remembering you.
How often are you asked to do a speech or presentation?
If it is like me, I am always asked to do speeches, but as I have gotten older and more experienced, I am a lot better at picking and choosing where I should spend my time doing presentations.
If you are tweeter, and you follow Marketing Eyeor Amanda Rose for that matter, you may have seen some dialogue about us joining force to write a blog about divorce.
Rather than put our stories together all at once, we have decided to put together a blog that will change over the next few hours. I will share my wisdom (or lack of) with you and Amanda, a well-known radio host, article writer, commentator and brand marketing consultant, will add her thoughts. BTW. Amanda and I have never met or worked together, other than communicating through a shared passion for social media.
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere”. Lee Iacocca
Many entrepreneurs are ‘ideas people’ or ‘thinkers’. They sit down for breakfast and think about what they can do to change the world, improve their companies and inspire their people. Great ideas are good, but are nothing without being ‘seen through’. There are many great entrepreneurs in history who had somewhat peculiar habits, but when it comes to strategy and the workings of how they made wealth and kept it, they each had something in common.
What keeps you awake at night?
Some say a sales manager never sleeps. Constant questions seem to plague their minds – will I make that budget? How will I close this sale? Have I got the right team for the right job?
What if there was a way to help answer these questions? Some miracle program whereby sales managers no longer have to stress about the duties and targets of their entire sales team, but just focus on their own task at hand. A program which can change those plaguing questions from “Will I make that budget?” to “we will make that budget”
I woke up this morning at 3.30am and could not stop thinking. My brain was on overload. All I could think about was business.
Expanding a business internationally is not exactly the easiest task to undertake. It requires a lot more work than you think and some serious planning.
When a person has a big business goal, it can be all-consuming. It’s a 24 hour, 7 day a week gig. And when you put that sort of effort into something, you are looking for one hell-of-a-return. I know I am!
Most entrepreneurs think about the end goal. What is it that they are trying to achieve. Then they work back from there. What steps need to be taken to achieve this goal.
To me, this is the norm, but what sets one successful person apart from the run-of-the-mill entrepreneur can often come down to a set of traits. So, what traits make a successful entrepreneur?
21 Traits of a Successful Entrepreneur